
It's been a tough January, following an even tougher 2009 for tourism, but for airlines like American, Delta and Continental, the numbers are looking better. Photo courtesy of K50 dude/Wikipedia Commons.
Yes, it’s true. Even though it’s only January, it’s been a hard, heavy winter rife with terrorist threats, failed security, crackdowns on security, gloomy hotel-stay news and just about everything bad a beleaguered travel sector could wish for—if it were masochistic, depressed and generally ready for the end.
But surprise, surprise, despite it all, these clouds do have a silver lining. Or better put, there does appear to be light at the end of the tunnel, simply because you, the traveler—or more specifically, the business traveler—has refused to be put off.
In short, with fourth quarter results beginning to trickle in, not only have the airlines beat Wall Street, but some airlines, such as U.S. Continental, have even turned in a profit at a time when the general world of hurt facing the industry would have seemed to make this unfeasible. Likewise, perennial favorite in the U.S. market, Southwest Airline, also posted a profit, and major airlines, such as Delta and American noted less-than-expected losses based on increased travel and rising ticket prices.
Of course, no one is saying that the road to recovery is going to be easy—or paved with gold. This is still an industry bruised not only by world-wide security issues, high fuel prices and a very cold winter, but also by a world-wide recession triggered by a nightmarish and, at least in form if not style, unprecedented banking meltdown.
On the other hand, the tiny bounce back is definitely better than you might think.


